client:
Eli Lilly
service:
Creative concept development and art direction
industry:
Health care
Verzenio is a CDK4 & 6 inhibitor, used to treat certain types of breast cancer.
Leading a small team of art directors, my role was to help guide the brand from pre-launch, executing print, digital, and broadcast projects.
The Work
Working on the launch of the brand, I helped to come up with the look and feel for the Verzenio brand. We wanted the brand to have a “soft but not sad” feel, taking into consideration the nature of the medication.
Tools: Photoshop, Indesign
Branding
Campaign: Relentless
T.V.
For the Relentless spot, we wanted to make sure the message was both powerful and endearing. We needed to show that the patient had not given up and was continuing to battle.
Storyboard and animatic
Website
The initial branding also included designing the Now Approved website for both desktop and mobile.
Tools: Photoshop
Online Video
A series of 4 patient stories, designed to be uplifting and emotional. We wanted to make sure they would look and work cohesively with the overarching campaign.
I also designed several print pieces for the campaign, including printed DTC ads and welcome booklet, amongst others.
I also worked digital pieces, including banner ads, which were used to drive patients to the site and build awareness.
